Useful Web Business Promotional Strategies

Having a dynamic website with no movements is as advantageous for your online business like a smart and active traveling sales-man, sitting in the office whole day, and doing nothing. The majority of businesspersons and somehow many web-designers are responsible for producing massive websites that are present on the web but do not attract traffic. In order to earn money online, you have to bring visitors to your site.

There are hundreds of exclusive ways and using these methods, you can generate traffic on your website. Internet marketing, website promotion and more techniques you apply the better chances you have of spawning a strong base of visitors. Here are some web businesses promotional strategies that can help promoting your online business successfully.

Article writing
Article writing is an incredible web site promotion tactic for many reasons. Firstly, as there are numerous directories on web it is probable there are some particulars to your niche. The more targeted your audience, the better the traffic will be. Submitting articles to various directories under categories relating to your business can definitely attract people who are searching your topic, not just time passers. All article directories offer a resource box at the bottom of the article in which you can add a backlink to your web site.

Forums, just as article writing is a great way of getting targeted traffic. However, some marketers understand the power of forums. There are a few forums on the web for virtual marketers, allowing you to talk with other people who have the same common interests. Yet again, if posted articles are exciting and informative, other forum members will perhaps want to visit your website.

Paid ads
Paid banner advertisements can be very costly, but they do also enhance traffic fast. Banner advertisements get you quick reach across the web, but you do have to be willing to apply and make them useful. You should always be targeted with your online marketing, do not just spray and prey as said in the web marketing industry. Some of the good places for your ad to be seen are on article directories, competitors’ web sites and search engines.

Pay-per-click promotion is not as useful as it used to be due to increasing boundaries put on advertisers. Yet, it is still a great gizmo; the key is using PPC advertising correctly. To have success with this web site promotional tool it is necessary that you do careful keyword research, always review, and evaluate your results.

Link trading
Link trading or two-way link, as it is otherwise known as a technique that has been around a long time. The key to making this work is bartering links with sites that have high rankings on Search Engines. Whereas, this could be a successful Google Search Engine Optimization strategy, the Google bots are familiar to this strategy, therefore, it is always good not to do frequent two way-links, rather build up a network of back links if possible.

There are several web business promotional strategies to advertise and promote your web site. It is always a good aim to attract traffic from a multitude of sources, as depending on just few traffic sources might not bring you any good results.

Internet Marketing – 5 Pitfalls to Watch For

You have decided to ‘try your luck’ on the internet. Good for you. With millions of people turning to the internet everyday there is more than enough room for you. Today people go to the internet for any number of things including chat, research and to purchase. Depending on the style of your internet business you can make money in any of those three categories and more. BUT there are pitfalls along the way, and the ‘newbie’ is often blissfully unaware of this. I fell into most of them on my way. I ‘accidentally’ got into internet marketing when I joined a multi-level-marketing company whose products I love. Part of the business is an online store with my name on it. It looks nice, and I am able to personalise it with my photo and story. I change the products on the front page from time to time. But then I thought, how do I find customers for my online store? No idea. I asked some of the people who were also in the MLM company, and they all said they had their own unique website. Well….I had never in my wildest imaginings thought that I could make a website. Then I went to the Google search engine and typed in a few different ‘keywords’ until I found a mentor.

And so it began…the journey I wish I had embarked on ten years ago. So much fun! But I learnt it all the hard way, rushing ahead, trying everything.. I could easily have become one of the 95% of people who go into this exciting business only to give up. Instead my ‘inbox’ became my ‘junkbox’ as I put my name down for everything being offered ‘out there’ to the newcomer on the block. I saved some of it, and am still learning as I make my way through all the emails put neatly into their own folders. So now I want to share a little of what I learned with you. Rather what I learned Not to do.

#1. Have Realistic Expectations
There are fast talking internet marketers who promise you $5,000 in your first week or first month if you only download their software which is so advanced it will do all the work for you. The truth is that if you are serious about having your own business, look at it as though you are investing in an offline business, then apply those principles to your new internet marketing business. While it is true that the internet has the capacity to put your business in front of millions of people, it does not just ‘happen’. For instance, if you were to, say, set up a clothing store from scratch that no-one has yet heard about, would you employ a window dresser to change the window every three days because you were told that this would make you $5,000 in your first week or first month? You may indeed employ the window dresser, but would be very naive if you thought that was all you needed to do to bring people into your shop. And sure, you would get the people who walked by and happened to see your big sign outside inviting them in, but what if you put the shop in the wrong position and there was very little sidewalk traffic? Sorry, but this is the same principle.

#2.Research, Research, Research

Following right on from the first point; look around for people who have PROVEN their strategies work, and follow them. There are a number of entrepreneurs who will let you try out their system for a week, some for a month, with very little outlay. You then continue on a monthly membership after the trial period IF you find that their methods are assisting you to reach your goals. I ‘opted in’ for a number of ‘guru’s’ that asked for pretty big money up front, only to find they were hard to follow, and spent a lot of time telling me how good they were, without really delivering the goods. There are some very good teachers though, which I was blessed to eventually find. So aligning #2 to the clothing store in #1, you would hardly put a clothing store up in an industrial area, or in a neighbourhood that had no other stores around. Educate yourself BEFORE you begin, or you will be changing direction constantly.

#3. Stay In Control of Your Business and Your Budget
You can go into business on the internet without even knowing how to set up your own webpage. BUT you need to explore the options before you spend lots of money on lots of software. You may wish to set up your own website, which is a lot of fun, incidentally, and keeps you in control of your new internet marketing business, then there are ways of going into internet marketing without a website, known as affiliate marketing, where you spend time and/or money advertising someone else’s website for a percentage of the sale.
Once you are set up, you will need to attract visitors. Before you spend heaps of money on advertising your, or an affiliate, site learn the science of choosing the right keywords to use in your advertisements. Many people lose a lot of money this way, and become discouraged and leave. Once again, the information is out there, just take the time to learn and you will stay in control of your business AND your budget.

#4. Choose Your Market First
Many internet marketers do what I did initially, which is find a product, then find a market. Clever internet marketers, on the other hand, check out the internet and see where internet users are going and what they are buying. They then build their business around a niche they discover, and begin their business that way. Because I began in this industry to bring awareness to the lovely organic products in my MLM business, I had myself in a pigeon-hole before I began. As I educated myself about the internet and how to sell ‘online’, my vision enlarged, and now I have more than one website.

#5. Persistence is the Key to Success
Be prepared to put the necessary time in to earn yourself a good income online. Makes sense, really. The internet is a goldmine it is true, but not a ‘get-rich-quick scheme.’ A point to remember is that goldminers spend a lot of time digging the dirt before they strike gold.

Summing up, only about 5% of people who enter the arena of internet marketing actually stay there. Many begin with high hopes, then give up because
(a) they failed to educate themselves before they began
(b) they expected to become a millionaire overnight
(c) they spent all their money on advertising without the studying which ‘keywords’ will bring people to their website and help them to buy
(d) they jumped in with a product that appealed to them, without researching the market and
(e) the time they had allotted to their new enterprise was insufficient for the returns they anticipated.

I wish you luck in your new venture. Take care to wear your headlamp turned on and watch out for the pitfalls.

Starting a Home Based Business – Checklist – Part 2

Now that you have picked your area to focus on and build a business around, let’s continue with the practicalities of owning and operating your home-based business.Business Insurance
Depending on the type of business you decided to start, there may be different type of insurance you will need. Find out exactly what that is, shop around for good prices and a reputable insurance company and make sure you are covered.Business Computer
It’s best to get a separate computer for your business, especially if you have a family. This way you will be able to deduct 100% of your computer costs without having to keep track of the time it is used for business vs. personal use. Also, as smart as you kids may be, you still don’t want them anywhere near your business accounting records.Hire a Babysitter
If you have children and plan to start a home-based business in order to stay at home with them, think again. Also, if your wife is working and you are trying to save money on daycare by having the Dad work from home and watch the kids at the same time, I warn you in advance.First of all, this is not in the best interest of your children. Work is and should be very consuming and someone whose attention is (hopefully) fully focused on the job at hand is simply not in a position to give adequate attention to kids and supervise them properly.Conversely, someone who is busy with the children will not be doing a good job with a customer on the phone, or performing any other business-related task. Your mind has to be a 100% on the business, otherwise you might as well call it a hobby.One of the things home-based businesses have to pay particular attention to is a professional image. There is nothing more damaging to that then hearing a child crying in the background as a customer, a vendor or any of your professional contacts is trying to have a business conversation with you.Set up Boundaries
Another challenge some home-based business owners face are constant interruptions from family members. If you don’t find a way to eliminate this, you may have to rent an office. The only way to successfully work from your home-based office is if you really manage to make it an “office” and not your living room, kitchen or a den.You will need large blocks of time where no personal interruptions should come into play at all. Just think of yourself as a boss of an employee who is constantly on his or her cell phone having personal conversations. It is the same thing. The time you spend working on your business needs to be dedicated to business and not watered down by constant intrusions of your personal life.The same goes for your private time. Guard it just as you do your working time. This is the other side of the home-based business equation – some people never stop working and their families forget what they look like. Decide how much you need or want to work and then be done. Rejoin the human race, have fun with your kids, take them to a movie, go for a walk, have a nice life. You don’t have to answer every call that comes in after 7 PM. Imagine you are simply not there. Pretend you’ve closed the office for the night…Keeping these two spheres of your life separate and yet both properly attended to will go a long way in ensuring that your home-based business will be a success.

Start Home Based Business – 3 Steps To A Successful First Year

Many people who start a home based business will not even last to their 1-year mark, and this isn’t because they’ve been outright failures, it is simply because they believe they won’t succeed and ultimately end up quitting. You must know that if you are ready to start a home-based business you cannot expect to make a lot of money immediately, and it may take some time before you get results, but sticking with it regardless of your income or frustrations is the key to success.If you think you have what it takes to stick with your business then you should be successful, if you don’t think you have what it takes, then you probably aren’t cut-out for this type of business. With this all said, here are three important steps to focus on in your first year in order to set yourself up for success:Step #1 – Work on building your customer list
In all businesses, the bigger the list of people to advertise to the more money you will ultimately make. You should focus on building a large list of customers in your first year, as this will enable you to advertise to more people on a regular basis and will go a long way in increasing your income from the first year forward.Step #2 – Build a name for your business
It is important to brand yourself and get your business name out there for others to see. Be sure that your name is synonymous with quality and customer satisfaction, and you will have people searching for you instead of you having to work so hard for their business.Step #3 – Master the basics
You have to learn to master all of the basics that makeup your online business. Things like advertising, product creation, and email marketing are all essentials that you must master in order to build and grow your business. Dedicate time to learning the basics and ensure you do them perfectly, as this will give you a solid platform on which your business will run.

How to Avoid Distractions and Achieve Success in Your Home Based Business

Most people dream of starting a Home Based Business to get away from the drudgery and monotonous 9 to 5 jobs. They are sick and tired of working for a Boss, commuting long distances to their work place and their inability to spend more time with their family. Above all their small pay packet never seems to be enough. Starting a home based business could be just the panacea for their problems. It is not just running a business based at home but achieving success is what matters most.Working at home in your business is not a difficult proposition but it is important that you remain focused on your business and not be distracted by other activities that are taking place or bound to take place around you.1. The first thing that should be uppermost in your mind is that this is your business. You are the Boss. Your success will depend on how much time and effort you are prepared to put in. The more effort you put in the more successful you will be and the more income you will generate. So you have to start the day by putting your best foot forward.2. Disturbances and distractions are a major problem for those who work at home. To minimize this you should organize a Home Office in some convenient place in your house and leave instructions that you should not be disturbed during your working hours.Create a pleasant environment that will inspire and motivate you to work at home in your home office.3. One of the major problems faced by home based business entrepreneurs when they work at home is the tendency to get disorganized. Distractions by the kids, family members, visitors, telephone calls are but just a few of the problems. This situation can be avoided by having a planned work schedule for your day to day work. Have a master list prepared every day and prioritize your work. You can make changes as and when the need arises. Set your hours of work say from morning 9.00 AM to 5.00 PM and stick to it as far as possible.4. The idea of starting a home business is often kindled by the desire to spend more time with the family. Rather than allowing the family members to distract you from your work, it will be wise for you to allocate some time specially to attend to family matters on a planned basis. You should judiciously plan your work in such a manner that you will spend some time with the family everyday so that your spouse and kids reap the benefits of your presence at home. So it is up to you to ensure that this happens, for happiness at home will definitely reflect in the progress you make in your business and boost your morale.5. To many home based business entrepreneurs the biggest distracters are friends and neighbors rather than the spouse and the kids. Once they know that you are at home, the tendency for them to chat or ring you up will be a distraction that you will find difficult to avoid. You have to be firm and request them not to contact you during your working hours.6. TV programs and those specially targeted for stay at home moms are a great distraction. Keep away from them during your working hours if success is your goal.Distractions are always a problem; sometimes there are exceptions too, especially when you are exhausted and tired the little toddler straying into your home office is certainly welcome. This can cool your nerves, reduce your stress and act as a soothing balm.Avoid being distracted by your kids, spouse, friends and neighbors but endeavor to keep them happy while you work at home. Maintaining a balance is very important while you remain focused on achieving success in your home based business.

Go Global With International Business

With the development of an integrated global economy, marked by free trade and free flow of capital, now is the time to pursue a cutting-edge international business career.

Around the World

In case you hadn’t noticed, U.S. firms are expanding abroad. This requires organizations to form effective strategies for entering the international business market. They need to be aware of legal matters pertaining to specific countries, and they need to be concerned with organizational and administrative issues, especially if they are involved in a partnership with a foreign firm. As international business markets become more competitive, U.S. firms are learning to use resources more efficiently by reducing costs, streamlining operations, and developing marketing strategies.
That’s why today’s professionals need comprehensive knowledge of international business as well as foreign cultures and languages. Globalization has increased the need for international business workers with these specialized skills to manage multicultural and multinational workforces effectively.

“Distance” Learning

An international business degree will provide you with the training you need to manage an international business and to succeed in our global economy. With an international business degree, you’ll be equipped with a global focus across different functional areas of business. You’ll learn theories of international protocol and how they continually change. You’ll learn to recognize global differences and apply sensitivity to cultural diversity issues in communications, management, marketing, and the legal aspects of global business operations in your international business career. You’ll explore the differences among various economic development levels, as well as the new economic groups forming in Europe and Asia.

International degree program coursework may include international marketing, export/import practices, globalization, international trade, financial management, business planning, economic development, international law, international business policy, international culture, foreign languages, overseas business practices, foreign market analysis, foreign operations, sourcing, communications and negotiations, critical thinking processes, ethical codes of conduct for global business leaders, marketing strategies, and management practices and processes.

The Real World

With an international business degree, you can work as a business strategy consultant, managing consultant, account manager, project manager, business developer, distribution manager, director of international affairs, finance advisor, foreign market analyst, or management analyst, to name a few.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.